ERA404 NEWSLETTER

SEASON XV, ISSUE III

Business Bankruptcies

OCTOBER 1, 2016  |  PORTFOLIO

BusinessBankruptcies.com noticed a decline in page rank on search engine results pages when Google changed their algorithm to take into consideration responsiveness. They hired ERA404 to redesign and rebuild their bankruptcies tracking database for mobile and tablet devices. At the same time, ERA404 worked with them to refresh the identity of the service, update the strategy to improve user experience and ease-of-use, and reorganize content to better promote their offering.

Their new site, which launched in September 2016, features location-based map listings of local bankruptcy cases, iconography, and infographics to make statistics more digestible.