Beautiful Children, by Charles Bock
era//404 launched the promotional/exploratory site for NYC author, Charles Bock's, new novel, Beautiful Children (Random House 2008). BeautifulChildren.net features information about the author and novel, blurbs and press, readings and events, and a host of other information for fans of the book and author.

As one of the major themes of the novel is runaways, with one in particular being coaxed into the seedy adult film industry, era//404 also worked with the author to produce a viral marketing video for a fictional Adult Film company, Slinky Fox Video. This project involved the collaborative skills of many of our creative network personnel, including Greg Stadnik, who championed the filming and editing of the piece. The viral marketing video has spread throughout the internet's undercurrents producing much interest to the site, author and novel. Warning: This video may not be suitable for children or office environments.

Global Investment Book and Illustrations
era//404 worked with a prominent NYC-based investment company and era//404 Network member, William Imboden, to create a 60-page, leather-bound book to document the culmination of a year's worth of global investment research. The book featured 35 charts, 12 original illustrations (including a three-spread, full-color rendering of Tom Sawyer on the muddy Mississipp'), laser-etched cherry wood medallions and tons of research information and photography.

As the book has not yet been produced, an NDA prohibits us from including information about the investment company, however we've added this piece to our portfolio and illustrator, Don Citarella, has included large, high-resolution images in his blog. Our client is excited to move forward with this project in 2008.

Big Beach
era//404 worked with NYC- and Maui-based Production Studio, Big Beach, to update content on their site, which was developed originally by era//404 in 2005. The updates include new content for their films, DVDs and projects on the horizon.

In the past, as well as developing the Big Beach site, era//404 has created promotional materials for the production studio's films at Sundance Film Festival, as well as print ads and other collateral.

Frances Schultz
era//404 worked with NYC author and personality, Frances Schultz, to create a new identity for her enterprise. The identity (seen at the left) will be applied to her new web site, which era//404 is currently in the process of developing, stationery system, and a number of other promotional materials.

The site is expected to launch within the year.

Random House
era//404 worked with publisher, Random House, to deliver Charles Bock's new novel, Beautiful Children, to fans for free for a three-day period. The functionality enabled users to download a PDF of the book, email the link to friends and subscribe to Charles Bock's and Random House's mailing lists. During the time that the book was available, traffic slammed the host's server and consumed over 45GB of the bandwidth. Tens of thousands of readers and internet users downloaded the book for free because of this unique promotional event by Random House.

Though this promotion is now over, the publisher still offers a few chapters for free.

ASUS @ RCS Experience
Cher Chronis of Triniti Creative Group approached era//404 with one of our most unique projects to date—redesign an electronics store for ASUS Computer International from the ground up. Cher and era//404 worked together to address all the needs of the laptop and computer giant to develop a sharp, unified concept that included a plexiglas cylinder display case holding their premier series of laptops, a 4-screen video wall running a 3-minute video loop, interactive laptop display table, gaming station, original signage and custom-built product shelving.

era//404 produced the project for Asus, drafted the space, built 3D models, managed the vendor teams and supervised the installation at RCS Experience on 56th Street and Madison Avenue in NYC.

Cooper Square
era//404 was recently contracted by Cooper Square, a property management firm located in Midtown Manhattan, to add fresh content to the website for the 400-unit Horizon Condominium. The website, designed and developed by era//404 in late 2004, will host new features including an interactive bulletin board system for owners and board members to collaborate.

Michelle Rago, Ltd.
Michelle Rago, Ltd.'s Garrett Mastrogiovanni and Michelle Rago worked with era//404 designers to illustrate conceptual designs for an upscale wedding at Palm Beach's The Breakers Hotel. This included hand-drawn renderings and 3D walk-throughs of the Venetian Ballroom reception hall and sunny Ocean Terrace. Images from the event can be seen on the Michelle Rago, Ltd. website.

Jeanne Moutoussamy-Ashe
era//404 is excited to be working again with Jeanne Moutoussamy-Ashe to update her portfolio to include other galleries of her work, and capabilities for enthusiasts to purchase prints and postcards. era//404 developed the portfolio site for her photography last year, in time for the 25th anniversary of her book on Daufuskie Island.

era//404 also worked with Ms. Moutoussamy-Ashe in the past on the design for the site for her late husband, tennis legend Arthur Ashe.

Facebook Application Development
We are very proud to be your design and development partner when it comes to expanding your existing campaigns to new technology opportunities in the web marketplace. Since the start of 2008, era//404 is very pleased to have been approached by more than a handful of its current clientbase with application treatments for integration into the Facebook social networking portal.

Robert Lovenheim worked with era//404 to build the new MovieBamba® Movie Nights Facebook application into its Meet Me at the Movies® social site, to have broader appeal and accessibility to its target market. The application is currently in testing and an installation link will be provided in our next newsletter for parties interested in adding MovieBamba Movie Nights to their personal Facebook account.

Checks & More
Adam Goldstein, a partner at the Checks & More franchise in Brooklyn approached era//404 with the task of designing a fresh advertising campaign focused on emphasizing the differences between Checks & More and traditional banking institutions. The campaign, expected to launch within the month, will feature billboard advertising, bus and window signage, as well as print ads.

An informative website for Checks & More's customers is also planned, and production is expected to begin in May 2008.

Lyrek with Musikal Chairs
In the wake of Lyrek Contact and Events Management System (CEMS)™ hitting a record number of users last year, era//404 is pleased to announce that the product has split to form a sister company, Lyrek, Inc.™ The new company is now responsible for all leases and development for the application, popular in the Fashion, Public Relations and front-of-house event production industries.

To commemorate the launch of Lyrek, Inc. (and Lyrek CEMS v4.0), Lyrek, Inc., announced the launch of Musikal Chairs™—an online drag-n-drop Venue creation and Seating tool that interfaces with Lyrek CEMS. More information about Lyrek and Musikal Chairs can be found on their new site, Lyrek.net.

era//404 Healthcare v1.0
Last year, era//404 debuted our online suite for the healthcare industry, era//404 Healthcare. The templated portal provides hospitals, pharmaceutical companies, insurance agencies, specialty clinics and all other businesses within the industry a public web presence, patient intranet and physician intranet. Contact era//404 if you're interested in a live demonstration of era//404 Healthcare.