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era//404 Newsletter
Season VI Issue II     
Spotlight: Brooklyn Wine Company Feliz Labels

October 24, 2007

Partners and Friends,

I know it has been a while since our last newsletter—five months, to be exact—but not without good reason. era//404 has had an incredible six months with wonderful opportunities and long days. And now, as the weather has stayed unseasonably warm, we're attempting to enjoy a second chance at summer.

The growth and success of many of our long-term relationships has enabled us to grow this quarter as well. And while we've been doing our small part to help you in your accomplishments, we've taken a step back to consider how important your trust in our work has been. We hope that over the years you've continued to return to era//404 for your design, development and marketing needs—and have felt confident in referring others to us—because you have found satisfaction in the work we've provided. And while our mission is to do just that, the entire team thanks you for trusting in us.

This quarter, we've had the opportunity to work with some amazing people and produce outstanding work together. Thank you for your continued interest and proud to share with you our accomplishments.


PS. Apologies for the redesign. Much to our chagrin, Microsoft has decided to change the rules on html-formatted emails again and while our original design would work fine in older versions of Outlook, it was entirely illegible in Outlook 2007. If you still can't make heads or tails of this, try the online version, which uses Internet Explorer's rendering engine or request this newsletter resent as Text-Only. Incidentally, here's a handy widget for testing how the new rendering engine destroys code in Adobe Dreamweaver. Previous newsletters can be found at: http://www.era404.com/newsletter/.

Completed Work

Ready Funds, Inc.
Ready Funds, Inc.
era//404 signed a retainer agreement with Ready Funds, Inc., the New York and Vancouver capital advance company. Our role with Ready Funds is to be an extension of their on-site marketing team to produce printed and rich media sales literature, update business documents and their stationery system, and work with them on trade show marketing materials. era//404 also designed and encoded Ready Funds' new web site.
Visit Ready Funds, Inc.
Brooklyn Wine Company
Brooklyn Wine Company
Adam Goldstein, proprietor of Brooklyn Wine Company, continued to work with era//404 to expand their marketing effort to printed literature, periodical, newspaper and rich media advertising, and a stationery system. Mr. Goldstein previously worked with era//404 as his design partner to create the campaign for their premiere releases, Feliz Red and Feliz White.

The work included the placeholder site for the new Brooklyn Wine Company (brooklynwinecompany.net), the Feliz Labels and a 30' billboard in Park Slope, Brooklyn. Creative Director, Don Citarella, has an interesting article about the design process for the labels, here.
Visit Brooklyn Wine Company
See the labels
See the billboard
Big Beach
Nick Hornby / Riverhead Books
era//404 worked with Riverhead Books to update Nicksbooks.com, the official US site for author, Nick Hornby. era//404 designed the site in 2005 and the updates were to include information about Hornby's latest novel, Slam.
Visit Nick's Books
Herb Ritts
The Herb Ritts Foundation
The Herb Ritts Foundation web site (www.herbritts.com), designed and developed by era//404 in 2005, has been updated with new content, including news articles and a comprehensive list of music videos and advertisements that the late photographer shot and art directed.
Visit HerbRitts.com
Michelle Rago, Ltd.
Michelle Rago, Ltd.
Michelle Rago and Garrett Mastrogiovanni of Michelle Rago, Ltd., hired era//404 to create hand-drawn and 3D renderings for concepting of an upcoming event at The Breakers in Boca Raton, Florida.
Visit Michelle Rago, Ltd.
The Residences, Grand Cayman
Brian English Art
era//404 is working with with photographer, Brian English, to create the portfolio site of his work. The site currently is a splash page with random photos, but will grow to include galleries of his work and other information about the photographer.
Visit BrianEnglishArt.com
Jeanne Moutoussamy-Ashe
Jeanne Moutoussamy-Ashe
era//404 is excited to be working again with Jeanne Moutoussamy-Ashe to develop the portfolio site for her photography, in time for the 25th anniversary of her book on Daufuskie Island. era//404 worked with Ms. Moutoussamy-Ashe in the past on the design for the site for her late husband, tennis legend Arthur Ashe. The photography site redesign is expected to launch within the next quarter.
Visit the siteVisit Daufuskie Island


On the Horizon

Empire United Fencing
Empire United Fencing, NYC
era//404 is working with Jed Dupree and Sean McClain to create the identity and online presence for their new NYC-based fencing company, Empire United Fencing NYC. In addition to the logo and branding, era//404 will be laboring to develop a number of pieces for the branding campaign including signage, apparel and advertising for the fencing company. The campaign is expected to launch within the next quarter.
First Funds, LLC.
First Funds, LLC.
era//404 was hired by NYC-based, First Funds, LLC., to update their logo and identity system. The old logo, seen on the left, will be redesigned from the ground up to better brand the financial assistance firm and will be just the beginning of the branding effort that will expand to include a stationery system, printed literature and a web site.
Beautiful Children
Beautiful Children, by Charles Bock
era//404 is working with author Charles Bock on the exploratory and promotional site for his new novel, Beautiful Children. BeautifulChildren.net will feature information about the author and novel, blurbs and press, readings and events, and a host of other information for fans, and future fans, of the book and author. The site is expected to launch within the next quarter.
Visit the splash page
Linda Kessler Weddings and Events
GlamBrides Boutique
era//404 is in production developing the boutique for Florida-based Wedding Planner, Linda Kessler. The site will feature products and gifts for brides-to-be as well as personalized items and accessories for weddings. It is expected to launch within the 2nd Quarter of 2007.
Visit GlamBrides Placeholder
Visit Linda Kessler Weddings
era//404 is working with Robert Lovenheim to develop an international movie site, MovieBamba. The site features clips and reviews of international movies with an array of movie buffs to critique, rate and review the movies. Users can watch the clips and store them to a list of favorites, purchase the movies and communicate with each other through forums and a new Meet Me at the Movies feature.

The site is expected to launch within the next few months.
Lyrek Online Showroom
Heart Center for Excellence
era//404 is currently developing the public, patient and physician sites for Kalamazoo's Heart Center for Excellence. The site will feature a wealth of information for the three target audiences, interactivity tools for prescriptions, appointments and electronic medical records, news and events, and provide a hub for the renowned heart specialists' online marketing.

is scheduled to launch in the third quarter of 2007.


Other News

Lyrek CEMS
Lyrek CEMS v3.1.2
Lyrek Contact and Events Management System (CEMS) hit a record number of users for the Spring/Summer 2008 fashion shows at Mercedes-Benz Fashion Week in NYC this September. For the 12th solid season (in New York, and dozens at other international fashion weeks), subscribers are raving about Lyrek CEMS. All users have been upgraded to version 3.1.2. Contact era//404 if you're interested in a live demonstration of Lyrek Contact and Event Management System.
Lyrek Tour
Lyrek Features
era//404 Healthcare

Introducing era//404 Healthcare v1.0
This month, era//404 debuted our online suite for the healthcare industry, era//404 Healthcare. The templated portal provides hospitals, pharmaceutical companies, insurance agencies, specialty clinics and all other businesses within the industry a public web presence, patient intranet and physician intranet. Contact era//404 if you're interested in a live demonstration of era//404 Healthcare.

Healthcare Information
Healthcare Screenshots
Lyrek CEMS
Introducing era//404 MediaPASS (Project Asset Sharing System) v4.0
era//404 MediaPASS, a favorite among post production facilities in NYC, is now in its fourth iteration. The new application is entirely skinnable and incorprates a dozen new features, including: one-click screenshots from streaming FLV files, Project and Posting Session creation, project tree hierarchy, one-click commenting and communication of project contacts, quick notifications (to clients and others, multiple file uploads and progress meters and auto-thumbnailing. Legacy MediaPASS users may upgrade to v4.0 for half the cost from now to the end of the year!

Contact era//404 if you're interested in a live demonstration of era//404 MediaPASS 4.0.



In this issue:
Completed Work
On the Horizon
Other News
2006 Highlights DVD
era//404 Highlights 2005 Interested in receiving the era//404 2007 Highlights DVD? Request a copy and we'll drop one in the mail for you. The DVD includes reels for Web Design, 3D/Dynamic Graphics, and selected works for An English Mystery Graphic Open and The Electronic Theatre Teaser/Promotion.
Order a DVD

404 Trivia

404Section 404 of the federal Clean Water Act prohibits the discharge of dredged or fill material in wetland areas whenever there is a 'practicable alternative' that would have less of an impact on the aquatic ecosystem. This will prevent future generations from not finding wetlands.

404 is the area code in North Georgia. When a call to Atlanta is incorrectly entered, the operator returns a 404 error.


Media Center Links

Best Practices to Keep your Inbox, Voicemail and Mailbox Free of Solicitations

A few years back, era//404 was written up in The Wall Street Journal's online site, WSJ.com, for an experiment we ran concerning unsolicited email. The experiment was to test if those "Unsubscribe" links actually work. Upon creating a dozen brand new email accounts, we subscribed each to a dozen different online newsletters, contests, subscription services and mailing lists. Then, upon receiving the initial emails from those services, we clicked the "Unsubscribe" link...
Click here

10 Questions (Revised)
When we're approached about beginning a new Web presence, ecommerce system, or online application, era//404 likes to pose 10 questions to our clients.
Click here

Creating a Lifestyle Brand
Adam Goldstein is pioneering a strong community in the heart of Brooklyn's Park Slope—bringing together neighbors by sponsoring local events such as wine tastings and classes.
Click here

Miscellaneous Links

Read the Brooklyn Papers article about the release of the era//404 designed Feliz Red and Feliz White, from Brooklyn Wine Company
Click here

See the era//404 tutorials over at Pixel Groovy.
Click here

View era//404 videos on YouTube.
Click here

Visit era//404 on your mobile phone or handheld device.
Visit era404.mobi
© Copyright 2007. era//404 Creative Group, Inc. All rights reserved.
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