May 24, 2007
Partners and Friends,
Happy Memorial Day! After a busy and rainy Spring, we're glad to turn our faces from swatch books and Wacom tablets to see the sun shining again. With exciting projects like a 60-page illustrated leather-bound premium and new wine labels for Brooklyn Wine Co., last month's Nor-Easter didn't dampen our "spirits."
Our network has expanded to an all-time high of 40 creatives in four different countries including our new producer Bill Imboden, Photographer Shannon Fagan, CAD Artist Dave McCurdy and Copywriter Elizabeth Finney. Congratulations are in order for Designer Lindsey Wolfsen (and her husband) who bought their first house together and Ella Joy (Gary and Tina Roth-Eisenberg's daughter) turned one on April 21st. We also had the pleasure of seeing Designer/Developer Marceu Filho in NYC this month. We're glad to share in these life changes with our family at era//404 and look forward to more joyous occasions to come.
We've had the opportunity to work with some wonderful people and produce outstanding work together. As always, we're grateful for your continued interest and proud to share with you our accomplishments.
Sincerely,
era//404
Completed Work
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Red, White & Bubbly
Who says a shopping cart has to look like a shopping cart? And who says that a wine store is just a retail venture? Adam Goldstein of Red, White & Bubbly in Brooklyn's Park Slope has built much more than an impressive catalog of international wines and merchandise, he's nurtured a community with RWB events, wine tastings, classes and group meet-ups, informing and sharing his product with the neighborhood where he grew up. With this innovative and diverse approach to his customers and friends, expect no less novelty or originality with redwhiteandbubbly.com, which launched last month.
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Viewpoint Mobility
DIY meets innovation when it comes to vehicle conversion for the disabled, and the masterminds behind Viewpoint Mobility located in Kalamazoo, Michigan. To accurately represent the firm and their evolving customer solutions, Viewpoint contracted era//404 to wrap a freshly designed web site with era//404 Content Management System (CMS). This site is bold and informative, and liberates the client from constant dependence on an outside design company to make regular updates to the site's state-of-the-art product listings and news items. The site also features multi-level access for end-users, dealers, employees and administrators.
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Brooklyn Wine Company
Adam Goldstein, proprietor of Brooklyn Wine Company, hired era//404 as his design partner to create the campaign for their premiere releases, Feliz Red and Feliz White. The work included the placeholder site for the new Brooklyn Wine Company (brooklynwinecompany.net), the Feliz Labels and a 30' billboard in Park Slope, Brooklyn. Creative Director, Don Citarella, has an interesting article about the design process for the labels, here.
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Global Project Illustrations
era//404 has been working with a global investment company for the last five months to create a 60-page premium to showcase the results of an international study. The project includes a dozen original illustrations of multi-cultural landmarks and is leather-bound and affixed with a laser-etched wooden medallion on the cover. The books will shortly be delivered to printers and binders for an initial run of 10,000 units to be sent around the world. In the meantime, here's a sneak preview of the illustrations.
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Big Beach
era//404 worked with Big Beach to update their site with new content for team bios, history and upcoming projects for the New York and Maui-based Production Company.
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The Herb Ritts Foundation
The Herb Ritts Foundation web site (www.herbritts.com), designed and developed by era//404 in 2005, has been updated with new content, including listings of news and articles about the late photography icon and upcoming events.
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Shannon Fagan Photography
New York Photographer, Shannon Fagan, worked with era//404 to add new galleries to his portfolio site, shannonfagan.com.
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The Residences, Grand Cayman (Ritz-Carlton)
Courtney + Co, a New York Identity and Branding Firm, worked with era//404 again to completely redesign and redevelop the site for their client, The Residences, Grand Cayman.
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On the Horizon
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GlamBrides Boutique
era//404 is in production developing the boutique for Florida-based Wedding Planner, Linda Kessler. The site will feature products and gifts for brides-to-be as well as personalized items and accessories for weddings. It is expected to launch within the 2nd Quarter of 2007.
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MovieBamba
era//404 is working with Robert Lovenheim to develop an international movie site, MovieBamba. The site features clips and reviews of international movies with an array of movie buffs to critique, rate and review the movies. Users can watch the clips and store them to a list of favorites, purchase the movies and communicate with each other through forums and a new Meet at the Movies feature.
The site is expected to launch within the next few months. |
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Heart Center for Excellence
era//404 is currently developing the public, patient and physician sites for Kalamazoo's Heart Center for Excellence. The site will feature a wealth of information for the three target audiences, interactivity tools for prescriptions, appointments and electronic medical records, news and events, and provide a hub for the renowned heart specialists' online marketing.
HeartCenterforExcellence.com is scheduled to launch in the third quarter of 2007. |
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Other News
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2006 Highlights DVD
 Interested in receiving the era//404 2006 Highlights DVD? Request a copy and we'll drop one in the mail for you. The DVD includes reels for Web Design, 3D/Dynamic Graphics, and selected works for An English Mystery Graphic Open and The Electronic Theatre Teaser/Promotion.
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404 Trivia
 Darius II, king of ancient Persia, died in 404 B.C. The son of Artaxerxes I and a concubine, hence sometimes called Darius Nothus [Darius the bastard], his rule was not popular or successful, and he spent most of his reign in quelling revolts and tracking down missing pages.
Local 404, a Union for United Electrical Radio and Machine Workers of America, is located in Clifton, NJ. Strikers looking for better benefits bear signs stating '404 Error: Health Plan Not Found' |
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Media Center Links
10 Questions (Revised)
When we're approached about beginning a new Web presence, ecommerce system, or online application, era//404 likes to pose 10 questions to our clients.
Creating a Lifestyle Brand
Adam Goldstein is pioneering a strong community in the heart of Brooklyn's Park Slope—bringing together neighbors by sponsoring local events such as wine tastings and classes.
era//404 Hired to Design Site for Tennis Legend, Arthur Ashe
On the 14th anniversary of the death of tennis legend, Arthur Ashe, Jeanne Moutoussamy-Ashe and era//404 Creative Group, Inc., launched the official site devoted to his life, lessons and legacy—ArthurAshe.org.
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Miscellaneous Links
Read the Brooklyn Papers article about the release of the era//404 designed Feliz Red and Feliz White, from Brooklyn Wine Company
See the era//404 tutorials over at Pixel Groovy.
View era//404 videos on YouTube.
Visit era//404 on your mobile phone or handheld device.
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