era//404 Newsletter
Season V Issue III
Spotlight: 2006 Holiday Card

December 08, 2006


Partners and Friends,

As I sit here, flurries are floating past the window landing on the NYC skyrises and dusting the streets. The news says that despite the frigid chill, it will be gone by morning. But it still sounded like a nice way to start our quarterly newsletter.

The year is winding to a close, but we'll be burning the midnight oil through the end of 2006 and into the new year. As the stroke of 12 hits on December 31st, the era//404 network will toast to all this year's blessings, as we certainly have much for which to be thankful.

Our network has settled in at 35 creatives in four different countries (Welcome Elizabeth Finney!). Marceu Filho flew from Floripa, Brazil, to share a drink in the chilly city. We had the opportunity to meet with clients, Linda Kessler, Iggie Cuyjet and Eric Severn, in Florida for Thanksgiving. Friends have shared with us news of births, weddings and anniversaries. We're glad to share in these life changes with our family at era//404 and look forward to more joyous occasions to come.

We've had the opportunity to work with some wonderful people and produce outstanding work together. As always, we're grateful for your continued interest and proud to share with you our accomplishments.


Completed Work

MoMA MoMA Staff Alerts / IT Alerts Tools
Swiss Miss Gone NYC, Tina Roth-Eisenberg, worked with Monica Antonie of New York's Museum of Modern Art to conceptualize and design Staff Alerts and IT Alerts tools. era//404 was brought in to bring their ideas to life. Departmental managers can now contribute announcements to the museum staff to keep them informed of museum happenings.
Visit MoMA
Tina Roth-Eisenberg
Broadway Video Broadway Video
NYC Broadcast Designer Sharon Haskell returned to era//404 to expand the corporate site for her client, Broadway Video. era//404 worked previously with Ms. Haskell on the the first phase of the site this August. Phase II will expand to Broadway Video business units: Digital Media, Editorial, Duplication and Broadway Sound. era//404 has worked with Ms. Haskell in the past to design her portfolio site,
Visit Broadway Video
Heart Center for Excellence Heart Center for Excellence
Kalamazoo's Heart Center for Excellence has again hired era//404 for Phase II of their cardiology portal, The portal, which incorporates public, patient and physician sites, as well as a fully-manageable administrative back-end, will feature a wealth of information for the three target audiences, interactivity tools for prescriptions, appointments and electronic medical records, news and events, and provide a hub for the renowned heart specialists' online marketing.

Phase II is scheduled to launch in the first quarter of 2007.
Red White & Bubbly

Red, White & Bubbly
Adam Goldstein of Red, White & Bubbly in Brooklyn's Park Slope contracted era//404 to add advanced shipping controls to broaden accessibility by the store's customers. The site has been equipped with era//404 Content Management System (CMS) to help the Bubbly team inform its Brooklyn (and national) wine connoisseurs of the many specials that the store has to offer.

era//404 designed and developed the first Phase of this site in the first quarter of 2006. The current phase is projected to launch within the first quarter of 2007.

Erig Properties ErIg Properties / Sunshine State Luxury
Ignatius Cuyjet and Eric Severn of ErIg Properties worked with era//404 designers to expand its condominium listing service to include the new Bellagio Harbor Village penthouse suite. Extensive listing detail and photography has been added to introduce Southwest Florida to oceanfront luxury.
Phoenix Event Productions Phoenix Event Productions Identity Redesign
Rand Burrus, of Phoenix Event Productions, asked era//404 to re-design their identity to fit with their evolving NYC-based Events Design and Production Company. era//404 has worked with Mr. Burrus on a number of jobs in the past, including The Target Holiday Boat, Hello Kitty's 30th Anniversary (at the Rockefeller Center) and Target Benchmarks Central Park (at Christie's auction house). The identity will be implemented in early 2007.
Linda Kessler Weddings and Events V2
Linda Kessler, Delray Beach-based wedding coordinator, returned to era//404 to launch version 2 of her web site, The newly-revised site has twice the portfolio of weddings and events, fresh news articles, and a preview of things to come in her online boutique.

In the previous version of the site, era//404 implemented era//404 CMS to allow Ms. Kessler to administrate her publicity in national periodicals, and created a client section for online transfer of files and more portfolio pieces hidden from the public.
The Herb Ritts Foundation Updates
era//404 is working with Mark McKenna, CEO of The Herb Ritts Foundation, and Erik Asla to add more resources and media to the online presence for the late great photographer, Herb Ritts, The revised site will feature forwards and reviews of his books, updated articles listings and further resources for events and happenings.
Nick Hornby US Site Nick Hornby / Riverhead Books
This quarter, era//404 launched the US site for best selling author, Nick Hornby. The site, commissioned through Nick Hornby's publisher, Riverhead Books, is an online repository for all information about Nick, his books and works. The site launched in conjunction with the paperback release of Hornby's latest bestseller, A Long Way Down.
Crown Royal - Noches del Rey Crown Royal - Noches del Rey
era//404 worked with New York Designer, Alvar Sirlin, to revamp the mini-site for Crown Royal Noches del Rey. The site acts as a photo album for those who attend Crown Royal's events and allows users to share pictures with others. era//404 designed and developed an introduction to the site, updated the existing framework with the new Noches del Rey branding, and updated various other pieces of verbiage for Mr. Sirlin.
Crown Royal - Noches del Rey Big Beach - Variety Magazine Advertisement
Big Beach has had an amazing year. We're proud they asked us to work with them to celebrate their many nominations for the Gotham Awards. The ad was featured in Variety Magazine this month and recognizes the Big Beach team's achievements.


On the Horizon

era//404 is in production developing the site for Indianapolis-based Control Systems specialists, ConservSolutions. The site will feature information about the team and corporate culture, a list of their clients and services and allow users to contact them online for estimates or quotes for new business. Our newest era//404 Network Member, Elizabeth Finney, will work with the company to provide copy and verbiage for their site and promotional materials.
era//404 is excited to be working with Jeanne Moutoussamy-Ashe and Ernstoff Creative's, Jeffrey Ernstoff, to design and develop the official online site for Arthur Ashe. The site will be the most comprehensive repository for the late tennis player's life, lessons and legacy and is projected to launch in 2007.

The site currently features an introduction and site tour which will be available to the public soon.

Red White & Bubbly Seelye Wright Real Estate
era//404 is working with West Michigan's Seelye Wright Real Estate to create an all media branding campaign for their new business. The selected identity (seen on the left) has already been applied to a stationery system and yard signs and will soon be seen all over West Michigan.
Viewpoint Mobility Australian Trade Commission (AusTrade) - Australian Designers Collection
era//404 was hired by Prashanti Kanagasabai and Mary Landsfield of The Australian Trade Commission to concept, design and produce a booklet of the 16 Australian Fashion Designers to present at the Ford Supermodels of the World Fashion Show this January in New York City. The 40 page booklet includes designer information and bios, photography of their current collections in a beautiful down-under design.
Erig Properties Breakfast with Hello Kitty
era//404 is excited to be working with Rand Burrus of Phoenix Event Productions to design the invitation to Hello Kitty's annual Breakfast with Hello Kitty. Two years ago, the invitation we designed for Hello Kitty's 30th Anniversary at the Rockefeller Center (that was printed by Long Island City Printer, Adam Blum at Hudson Printing) won the prestigious Association for Graphic Communications's Showcase Award.


Other News

Lyrek Contact and Events Management System Lyrek is a Success!
Since its launch this summer, Lyrek Contact and Events Management System has received overwhelming reviews. The application, already leased by a number of NYC PR and Event Production Firms, provides users with an online customer relationship manager and communication tool for events.
View Lyrek
era//404 Timebank 2.0 era//404 Timebank v2.0
Because of rigorous testing by early-adopters of Timebank 2.0, a new version is now available. The newly-designed application provides a more robust platform for hours reporting, statistics and email notifications.

Some features include:
• Highlighted project variances for easy reference of balances
• Sales/performance charts for managers and subcontracted labor
• Receivable logging including amount, check number & balances
View Timebank
era//404 Look-up Tool era//404 Look-up Tool
era//404 worked with Autodesk Flame/Inferno/Smoke/Backdraft operators to develop the era//404 LookUp Tool, an automated approach to tracking projects giving all LAN users with access one-click retrieval of all device statistics/status, projects lists and project management assignments (archive, delete, wire).
View Look-up Tool


In this issue:
Completed work
On the horizon
Other news
2005 Highlights DVD
era//404 Highlights 2005 Interested in receiving the era//404 2006 Highlights DVD? Request a copy and we'll drop one in the mail for you. The DVD includes reels for Web Design, 3D/Dynamic Graphics, and selected works for An English Mystery Graphic Open and The Electronic Theatre Teaser/Promotion.
Order a DVD
era//404 2006 Holiday eCard
404This year, we were pleased to receive positive feedback from a number of clients on our customer service. This year's card promotes our customer service applications by demonstrating poor service from a fictional shipping company in the North Pole.
era//404 Holiday eCard

era//404 New Offices
era//404 has recently moved its East Coast office out of Manhattan to Hoboken New Jersey. Update your address book with the following information:

era//404 Creative Group
420 Monroe, 1L
Hoboken, NJ 07030

p. 201.683.9296
f.  201.683.9296

era//404 Free Stuff
era//404 Free StuffBecause of the success of some of our recent applications, we've decided to offer them for free to our site visitors. Click a link below to grab your own copy. Also, visit the era//404 site to download desktops and wallpapers for your cell phones and PDAs.
era//404 Family Tree
era//404 Gallery
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