era//404 Newsletter
Season V Issue I
Spotlight: Nick's Books

April 4, 2006


Partners and Friends,

Happy 4/04! With a reluctant Spring here in New York, the first quarter of 2006 has been a chilly, but eventful one. Our network has expanded to an all-time high of 35 creatives in four different countries. Team members have celebrated weddings (Tony Muka), births (Gary and Tina Roth-Eisenberg are expecting, soon...) and career advancements (Hepp Maccoy to Yahoo!). We're glad to share in these life changes with our family at era//404 and look forward to more joyous occasions to come.

We've had the opportunity to work with some wonderful people and produce outstanding work together. As always, we're grateful for your continued interest and proud to share with you our accomplishments.


Completed Work

Big Beach Big Beach
era//404 launched for the New York-based Production company, Big Beach. The site features a unique video/3D navigation and information about the company's projects. era//404 also designed a number of promotional materials for Big Beach's part in the Sundance Film Festival. Big Beach is known for their production of "Everything is Illuminated," "Duane Hopwood" and "Little Miss Sunshine."
Visit Big Beach
MoMA The Museum of Modern Art (MoMA)
era//404 developers collaborated with Tina Roth-Eisenberg ( to build custom indexing of the Museum of Modern Art (MoMA)'s intranet, and an intuitive front-end search. The site, which launched late 2005 was also designed by Tina Roth, and includes a synchronized staff-directory, two-level news engine and user management tool developed by era//404.
Visit Projekt2
See the work
Ice Tea Productions Ice Tea Productions
New York City animation/VFX agency, Ice Tea Productions, contacted the era//404 Creative Group for an overhaul of their existing web site and project management tool (PMT), to incorporate new talent material, new featured spots and backend administration functionality. The site now features an Events Management Tool allowing site administrators to easily post regular event invitations and photography, and collect attendance criteria. Site visitors are also given a new automated means of requesting studio literature and demo reels.
Visit Ice Tea Productions
Steve & Barry's University Sportswear
era//404 Creative Group was contracted by Andy Dicker (President), Michael Inwald (Director of Marketing) and other creatives at Steve & Barry's in Port Washington, New York, to collaborate on a set of pilot in-store promos to air in their 120+ locations across the US. era//404 producers, designers and animators worked with Steve & Barry's to produce two topical :60 identity spots featuring denim, jackets, tee-shirts and accessories, which were cut into two 2hr video loops viewed by Steve & Barry's shopper throughout the month of March.
Visit Steve & Barry's
Who is Augustine? Augustine hits 120k!
The exploratory site for Jonathan Safran Foer's Everything is Illuminated, Who is Augustine, hit 120,000 unique visitors and counting. The site, which incorporates original music by Face and Head and developed with the author, was also linked on Warner Brothers' official movie site at Warner Independent Pictures.
Herb Ritts The Herb Ritts Foundation
The Herb Ritts Foundation web site (, designed and developed by era//404 in 2005, has been updated with new content, including listings of articles about the late photography icon and upcoming events.
The Project Museum The Project Museum
Jonathan Safran Foer's official site, The Project Museum, has been updated to showcase upcoming tour dates for the release of his second novel in paperback, Extremely Loud and Incredibly Close.
Visit The Project Museum
Steven Wohlwender Steven Wohlwender Photo
Steven Wohlwender had a unique vision for a flash portfolio to showcase his photography. Using the tools he was familiar with, he was able to communicate to era//404 designers exactly what he imagined, with his own images. era//404 became an extension of Mr. Wohlwender's own creative force, by giving life to the imagery conveyed. The results were a high-impact, yet minimal and utilitarian, classy photo gallery -- coincidently exactly what he had in mind.
Visit Steven Wohlwender Photo


On the Horizon

era//404 Timebank 2.0 Nick's Hi-Fi Bookshop
era//404 is in production developing the US site for best selling author, Nick Hornby. The site (Featured Image at top of this newsletter), commissioned through Hornby's publisher, Riverhead Books, will be an interactive book shop for users to experience the world of Nick. Nick's Hi-Fi Bookshop is scheduled to launch next month with the paperback launch of his latest bestseller, A Long Way Down.
Lyrek Online Showroom Heart Center for Excellence
era//404 is currently developing the public, patient and physician sites for Kalamazoo's Heart Center for Excellence. The site will feature a wealth of information for the three target audiences, interactivity tools for prescriptions, appointments and electronic medical records, news and events, and provide a hub for the renowned heart specialists online marketing.
is scheduled to launch in the third quarter of 2006.
Red White & Bubbly Red, White & Bubbly
Who says a shopping cart has to look like a shopping cart? And who says that a wine store is just a retail venture? Adam Goldstein of Red, White & Bubbly in Brooklyn's Park Slope has built much more than an impressive catalog of international wines and merchandise, he's nurtured a community with RWB events, wine tastings, classes and group meet-ups, informing and sharing his product with the neighborhood where he grew up. With this innovative and diverse approach to his customers and friends, we should expect no less novelty or originality with, expected to launch mid-May 2006.
Viewpoint Mobility Viewpoint Mobility
DIY meets innovation when it comes to vehicle conversion for the disabled, and the masterminds behind Viewpoint Mobility located in Kalamazoo, Michigan. To accurately represent the firm and their evolving customer solutions, Viewpoint contracted era//404 to wrap a freshly designed web site with era//404 Content Management System (CMS). This site, expected to launch the end of April is bold and informative, and liberates the client from constant dependence on an outside design company to make regular updates to the site's state-of-the-art product listings and news items. The site also features multi-level access for end-users, dealers, employees and administrators.


Other News

era//404 Timebank 2.0 era//404 MediaPASS (Project Asset Sharing System) v3.0
A new version of era//404 MediaPASS launched in February to include client feedback from v2.0. The applicaton, scoped by early-adopters, revolutionizes the way media and production houses post images, text files, audio, video and pdfs for project members and provides a unique, illustrative infrastructure for users.
View MediaPASS
era//404 Timebank 2.0 era//404 Timebank v2.0
A new version of era//404 Timebank will be available soon. The newly designed application provides a more robust platform for hours reporting, statistics and email notifications.
Lyrek Online Showroom Lyrek Online Showroom
Lyrek clients agree that the online showroom provides robust and user-friendly service. And because of the success of the site, the developers have decided to provide it to clients for free!
Lyrek Tour
Lyrek Features
Tony Muka Wedding

Congratulations Tony and Alison!
era//404 developer, Tony Muka, and his fiancee, Alison, tied the knot on January 7, 2006. Congratulations! In case you were wondering, this is how you say "I do" in binary:



In this issue:
Completed work
On the horizon
Other news
2005 Highlights DVD
era//404 Highlights 2005 Interested in receiving the era//404 2005 Highlights DVD? Request a copy and we'll drop one in the mail for you. The DVD includes reels for Web Design, 3D/Dynamic Graphics, and selected works for An English Mystery Graphic Open and The Electronic Theatre Teaser/Promotion.
Order a DVD
404 Trivia
404Alcibiades, Athenian statesman and general, was a ward of Pericles and was for many years a devoted attendant of Socrates. Athens had a short era of greatness as Alcibiades directed brilliantly the Athenian fleet in the Aegean and won a victory over the Peloponnesian fleet off Cyzicus. However, Lysander, a new Spartan commander, defeated the Athenian fleet and had Alcibiades exiled. In 404 at the behest of Lysander, the Persian satrap Pharnabazus had Alcibiades murdered and his Web pages scattered to the wind, never to be found again. 
era//404 Holiday Card
era//404 Holiday eCardOverwhelming response was received for the era//404 Holiday card 2005. Viewers added their ornaments to our tree and downloaded the era//404 Family Tree and era//404 Gallery applications. Click here to see the card featured in Communication Arts/ Design Interact's Second (Unofficial) Holiday E-Card Annual.
era//404 Holiday Card
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