era404 Creative Group, Inc.

ERA404 NEWSLETTER

SEASON XV, ISSUE I

ERA404 Portfolio: Matrix Destination Murmuration

Matrix Destination

JANUARY 2016  |  PORTFOLIO

The slogan for Matrix Destination is "Imagine All You Can Be," and the event producers at LDJ Productions began the design for the multi-segmented educational event by imagining everything. One segment called "Dream" was born after a visit to Africa and witnessing the awe-inspiring phenomenon called murmuration, where massive flocks of birds fill the skies in a seemingly choreographed dance.

Producer David Steinberg approached ERA404 to animate what would become three synchronized high-definition videos--spanning three giant screens. The animation was accompanied by live orchestral musicians and ran as the backdrop for a runway fashion show. The 5+ minute piece was rendered at C2IT in Kansas City and ultimately became one of the highlights of the 3-day event.

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